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    <loc>https://www.halstoncourt.com/about-us-3</loc>
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      <image:title>About Us - Mid-1990s</image:title>
      <image:caption>Halston Court Capital's story began in the mid-1990s when founder Martin Weinberg identified a unique opportunity to consolidate wealth management firms and provide HNW and UHNW clients with a broader range of investment solutions. This vision led to the founding of Assante, a firm that quickly acquired 25 wealth management companies across Canada and the U.S., making it the largest non-bank-owned wealth management firm in Canada and one of the largest multi-family offices in the U.S.</image:caption>
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      <image:title>About Us - 1999</image:title>
      <image:caption>Daniel Friedman joined Assante to play an important role in integrating these acquisitions and later became Executive Vice President of U.S. operations. Assante delivered custom investment solutions and expanded its margins by introducing new services—Life Management Solutions—that aimed to simplify the lives of its clients. In 1999, the company became publicly traded on the Toronto Stock Exchange.</image:caption>
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      <image:title>About Us - 2003</image:title>
      <image:caption>Seven years following the establishment of Assante, in 2003, the Canadian operations were sold to CI Funds Inc., a large financial services company, followed by the sale of the U.S. business in 2007.</image:caption>
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      <image:title>About Us - 2010</image:title>
      <image:caption>After launching and managing a private equity fund, Weinberg and Friedman spotted another consolidation opportunity in 2010, this time in the fragmented institutional investment consulting market.  Signaling their return to their preferred business-building role, they founded Pavilion Financial Corporation, which acquired seven firms across three continents, ultimately becoming the world's 13th-largest institutional investment consulting firm.</image:caption>
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      <image:title>About Us - 2018</image:title>
      <image:caption>Pavilion gained a reputation for exceptional service and, in 2018, it was sold to Mercer, a division of Marsh McLennan. Shortly thereafter, Weinberg, Friedman, and their team launched Halston Court Capital.</image:caption>
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      <image:title>About Us - 2024</image:title>
      <image:caption>For Weinberg and Friedman, their personal experiences developing and managing luxury properties in St. Barths and Palm Springs inspired a strategy for reimagining the luxury vacation rental and property management market, culminating in the launch of Virtù.</image:caption>
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      <image:title>About Us - Mid-1990s</image:title>
      <image:caption>Halston Court Capital's story began in the mid-1990s when founder Martin Weinberg identified a unique opportunity to consolidate wealth management firms and provide HNW and UHNW clients with a broader range of investment solutions. This vision led to the founding of Assante, a firm that quickly acquired 25 wealth management companies across Canada and the U.S., making it the largest non-bank-owned wealth management firm in Canada and one of the largest multi-family offices in the U.S.</image:caption>
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      <image:title>About Us - 1999</image:title>
      <image:caption>Daniel Friedman joined Assante to play an important role in integrating these acquisitions and later became Executive Vice President of U.S. operations. Assante delivered custom investment solutions and expanded its margins by introducing new services—Life Management Solutions—that aimed to simplify the lives of its clients. In 1999, the company became publicly traded on the Toronto Stock Exchange.</image:caption>
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      <image:title>About Us - 2003</image:title>
      <image:caption>Seven years following the establishment of Assante, in 2003, the Canadian operations were sold to CI Funds Inc., a large financial services company, followed by the sale of the U.S. business in 2007.</image:caption>
    </image:image>
    <image:image>
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      <image:title>About Us - 2010</image:title>
      <image:caption>After launching and managing a private equity fund, Weinberg and Friedman spotted another consolidation opportunity in 2010, this time in the fragmented institutional investment consulting market.  Signaling their return to their preferred business-building role, they founded Pavilion Financial Corporation, which acquired seven firms across three continents, ultimately becoming the world's 13th-largest institutional investment consulting firm.</image:caption>
    </image:image>
    <image:image>
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      <image:title>About Us - 2018</image:title>
      <image:caption>Pavilion gained a reputation for exceptional service and, in 2018, it was sold to Mercer, a division of Marsh McLennan. Shortly thereafter, Weinberg, Friedman, and their team launched Halston Court Capital.</image:caption>
    </image:image>
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      <image:title>About Us - 2024</image:title>
      <image:caption>For Weinberg and Friedman, their personal experiences developing and managing luxury properties in St. Barths and Palm Springs inspired a strategy for reimagining the luxury vacation rental and property management market, culminating in the launch of Virtù.</image:caption>
    </image:image>
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